6/06/2009
4/24/2009
WIAS - Women in Action Sports Event






This was the first Women in Action Sports Event put on by ZEX Sports at Swiv Tackle Circus Gallery in Oceanside. There were 6 females including myself who spoke on the board about being in a women in action sports and running our own companies.
It was a great event and the start of a positive and big movement in action sports! You can check out the video of it live streaming all over the world!
TO WATCH THE 6 OF US FEMALES SPEAK ON THE PANEL CLICK HERE:
http://www.ustream.tv/recorded/1420745
Photo Gallery:
http://www.zexsports.com/photos/WomeninActionSportskickoffeventatSwivTackleCircusGalleryinOceanside%2CC
4/16/2009
Review from LOOK WHAT MOM FOUND - Sk8Grl is about More than just Clothes

http://www.lookwhatmomfound.com/2009_04_01_archive.html
Being the mom to a teenage girl I have to be conscious of the message that clothing designers send to the market. Sexy isn’t a message I read to well. I’ve found a unique alternative that fits Sabreena’s lifestyle as well as fashion needs.
Started by Holly Lyons, World Cup Skateboarding Champion, Sk8Grl.com is a premier clothing brand created for girls who love skateboarding and the lifestyle. Sk8Grl is also one of the only clothing companies working towards building self-esteem and character in our girls. A Sk8Grl is someone who loves freedom, fun and wants to positively impact her environment.
"Sk8Grl is all about inspiring and empowering girls to follow their dreams, believe in them self and know they can have fun, stay feminine, and rip on a skateboard. Through community and exposure we can make female skateboarding bigger and better"
Holly Lyons was sweet enough to answer some questions from Sabreena. Check out what they had to say.
What/Who got you started skateboarding? I got into skating when I was a teenager. My sister was friends with these pro skaters, so we would go and watch them at a mini ramp at this one guys house. I thought it was so beautiful and I have never been one to just sit and watch. I started dating one of the guys and he hooked me up with a skateboard and some t-shirts.
Who do you look up to in the skateboarding world? I look up to Chris Miller a lot. He owns a successful company, Planet Earth and Adio. He's a really good person, a great husband and father. He is also the smoothest and most graceful skater I have ever seen. It's always fun to skate with Chris.
How long do you skateboard in a day? Depends, generally for a couple of hours.
What injuries have you sustained? Many....I just had reconstructive surgery on my wrist, I have torn my mcl on both knees, my left knee twice. I tore my acl snowboarding and had surgery, and was also knocked out for 10 minutes and had a contusion in my brain. That was scary, my mind was skipping a lot for quite a while. I have broken bones in both hands, chronic back pain which is a lot better due to chiropractic work, yoga and exercise. I have had so many cuts, bruises and scrapes I wouldn't know where to start It's funny, but they were all worth it at the time and I don't have any regrets because I learned a lot from every incident.
What advice can you give to teen girls about their futures? Well, everybody is different. Skateboarding is getting bigger and better and there are so more girls skating than ever, which is so cool. I think if you love to skate then skate. If you are skating because you want to be sponsored or get free stuff then you are in it for the wrong reasons. It takes a certain kind of person to be able to withstand the injuries and keep going forward. You have to be tough because no matter who you are, you will get hurt. This also is the same with love, life, relationships or whatever. There will be the ups and the downs. Wise teachers say "It doesn't matter what happens to you, it's how you react to it." When something happens it just is, it is your response that determines if something is "good" or "bad". So, you have to skate because you just can't image not skating. That's how it's been for me and trust me it's been a colorful journey to say the least :-)
What is the future of Sk8Grl? Hopefully we will keep growing and making a positive difference for girls in skateboarding and in life. We are all about inspiring and empowering girls to believe in them self, go for it, and know they can always stay feminine and be strong! We aspire to be the ROXY of girls skateboarding and be sold worldwide. We want to have a very interactive website where girls can become friends and find out about each other, have girls design shirts and vote on the designs, then have them made and pay them a royalty. We want every girl to be part of the company itself through design projects like that and more. We want every girl to be part of the Sk8Grl world and know that their voice counts and that they can be anything they set their mind to. We want Sk8Grl to be the girls voice in skating!
If you board, ride, skate or just enjoy the lifestyle, Sk8Grl is an image you can be proud to wear. The designs are flirty, feminine, unique and stylish, something I don’t mind Sabreena wearing.
Learn more about Holly Lyons and her team and the message they are trying to share with Sk8Grls around the world.
11/01/2008
recovery from surgery


So, I had reconstructive surgery on my left wrist. I had completely severed the tendon below my thumb. How does one do that? Well, I was skating the combi bowl in Orange, back in May and fell on my wrist. I then thought I spran it so I was just going to wrap it up the next day. After I wrapped it, I moved my wrist around and felt a pop and all of the sudden, the top joint of my left thumb was permanently bent.
My philosophy about a lot of injuries has been...."If I ignore it, it will go away". Sometimes it does, other times, I actually have to goto the Dr. I tried my jedi mind tricks on my wrist to heal the injury, but after I got an MRI the Dr. said it didn't matter how I tried to heal myself, the tendon was completely severed and there was no way a connection could have been made.
I had waited a few weeks after the injury even to get looked at, because again I thought I could heal myself. After I got the MRI but before I found out the results, I was flown to Ohio to be on an episode of MTV MADE. I now had to wait for over 6 more weeks before I could get surgery.
If any of you saw the MTV MADE episode you know there was a lot of emotions coming from the Mother and Alex, the girl I was coaching. For almost 3 weeks I didn't mind that Alex cried. I mean she cried on the treadmill, she cried doing push ups, she cried when the wind blew a certain way. The pain in my arm started to escalate and this 15 year old girl was anything but into actually skating.
Two different days the Mom went off on me, but they knew how much I needed surgery yet I was in Ohio and unable to do it, so I was trying to make the best of the situation.
MTV really cut and spiced that show and showed things out of context. Whatever, that's Reality TV I guess. Anyways, after I got back and had surgery at the end of July, I am finally feeling 100%. Physical injuries for me also really affect me emotionally and spiritually. I did not feel like myself for a couple of months. Wow, but I sure have learned a lot though. My mind went through emotional boot camp tearing my thoughts to the ground and rebuilding. It was really painful and I wouldn't wish what I went through on my worst enemy. Luckily it only lasted a short but very intense time. I finally stopped spiraling out of control when I totalled my car in traffic in LA on Oct. 8. HI, wake up call....
It never seemed like it really happened. Very surreal. Luckily I am o.k., my Chihuahua Rerun is o.k., and the girl I rear ended is o.k., my car's air bags blew and the the radiator was all over and they said my car was a gonner. I now had 30 days in a rental car to find a new one. This was a major wake up call to start thinking differently.
I had a car in mind and a price so now it was my mission to let go and know the right car is there. It came to me in a vision what my car was to be. A Honda CR-V. I had never thought of that car before, but that's what I saw and so now I was looking for one. I have two great friends who went with me on different days. I went to San Diego, Orange County, El Cajon, and LA. Some days, I knew it was just a fun day of connecting with my friend. I made lots of phone calls, but could tell as I was doing it, that they weren't the right car. I believe it was good to stay in momentum, but I didn't let myself feel the pressure of the days counting down. I new that before the 30 days were up, I would have the most perfect CR-V. My vision saw it being white, yet on the 30th day in Covina, LA. there is was. A shiny bright sliver Honda CR-V in perfect condition. It had one owner and is incredibly clean on the inside and out. They had originally wanted $8,000 more than what I paid. YES!!! I had a certain amount to spend and I was $6.00 shy on the amount. I wanted to pocket a couple thousand, although with taxes I paid a little over a $1,000 yet it is sooooo worth it.
I love my new car! Life is a really crazy dream that's for sure. Here are some photos of my wrist and my new car. I had faith and didn't stress, and the car is better than I had imagined.
8/10/2008
MTV MADE - Holly MADE Alex Mills into a Skateboarder

August 10, 2008 - So, I went to Ohio to teach a girl to skateboard. At least, that's what I thought. Little did I know I had a lot more in store. For all of you that has seen the show, thank you for all the messages you have sent me on myspace. Yes, the Mom was a bit much, and Alex cried a lot, but I still had a fun time and took a lot from the experience.
I was in rural Ohio for 5 weeks and she went to camp for a week. So, it was a total of 6 weeks I had to transform her into a skateboarder.
Obviously, she did not learn a lot on her skateboard, but I really do think she learned a lot about herself and her relationship with her Mom. She is not someone who is athletic but I still have never seen someone who resisted learning as much as she did. It was like she was doing the exact opposite of learning. She would shut down everyday, make an excuse up and then cry. I feel for her, it will not get her far in life or in achieving her goals with that mentality.
I feel like this was more of an experiment in human behavior, action and reaction, than it was in teaching a girl to ride a skateboard properly. I do think by the end of the 6 weeks Alex grew so much as a person. As someone that was thinking for herself, realizing she has a self, believing in herself, and learning to do what's best for her. Which are all traits to being a skateboarder.
So, I am proud of Alex and I am happy that I was there to have that experience with her, with Jill the producer/filmer, Jessica the other filmer and her Mom. I think whether her Mom knows it or not now, she will learn a lot from the experience we had together and hopefully can take the good from it.
here....here....Tipp CIty, Ohio.....Thank you!!
Here's a blurb about the episode. You can check it out on the Sk8Grl NEWS page too!
Pro Skateboarder Holly Lyons was sent from Sunny Southern California to rural Tipp City, OH teach a girl how to skateboard for MTV'S Made. Alex Mills is an academic, clumsy girl who had to stay home from school for a year due to allergies. She watched the Rob and Big show and dreamed of becoming a skateboard star. Little did she know, skateboarding was a lot more difficult that she thought. Not only physically, but mentally, and spiritually.
Check out MTV's Made on August 10, 2008 to see Alex Mills transform from being a Mama's girl who has her schedule laid out for her and little drive to do anything, to a living in the moment skate girl! She learns about believing in herself, having confidence, being independent, and doing what's right for her; which is what skateboarding is all about! Both girls rocked Sk8Grl tops and had lots of Sk8Grl stickers on their boards and helmets.
TV Schedule: http://www.mtv.com/ontv/schedule/?day=08%2F10%2F08&submit=Update
7/27/2008
Supergirl Jam video from Explorer Girls



S3 Supergirl Jam, Huntington Beach, CA, July 27 – Day Three wraps up an amazing weekend at the Supergirl Jam in Huntington Beach. It’s been an action-packed three days with the best female athletes pushing the limits and setting the bar in competitive skateboarding, surfing and snowboarding.
There was sweat, blood and possibly a few tears after over 100 of the world’s best tore it up across the many venues set up on the sand around Huntington Beach’s pier. Girls performed their best tricks in the ocean, the skateboarding bowl, street park, vert ramp and rail jam.
Where else in the world can you witness an all-female assault from so many talented women in different action sports in one place. I can’t think of another female dedicated event quite like it.
The S3 Supergirl Jam, only in its second year running, is proving to be a huge success drawing out crowds in the thousands. And, the crowd was a mix of all types, young and old, male and female. This year’s event also ran along side the U.S. Open of Surfing showcasing big talent in the water.
I went the day after I had surgery and was on a lot of pain killers. It's hard to watch and not get to skate when that's all you know. I severed a tendon in my wrist from a skating accident and had to have reconstructive surgery. FUN!!!!
Explorer Girls interviewed me after a couple minutes of skating. It was a great event. Warner Bros. ROCKS and Sk8Grl made the event t-shirts for the third Supergirl event in a row.
Check out this cool video that the Explorer Girls made of all the girls ripping it up!
7/25/2008
Supergirl Jam: Injured veteran skateboarder and founder of Sk8Grl Holly Lyons talks hand tendons, surgery, and the joys of the Bowl Jam
Here's my interview:
Zannel
5/21/2008
Holly on USA 'Character Road Trip'

On Wednesday, May 21st at 8pm pacific time on USA, I will be the featured Character for USA 'Character Road Trip'. Here is the link to see more, I will be featured during the 'National Treasure' Movie!
http://www.usanetwork.com/movies/characterroadtrip/
5/17/2008
Sk8Grl donates to Ross school fundraiser in the Hamptons

Ross School is pleased to announce that its Fifth Annual Starlight Ball, scheduled for Saturday, May 17, at 6:30 p.m., will be a special concert gala with entertainment by Chic featuring Nile Rodgers. This important benefit raises money for the Steven J. Ross Scholarship Fund, which currently enables 46 percent of Ross School students to receive some form of financial aid.
Sk8Grl tops and posters were placed in a black Paulpac bag which had been donated and went for $200.00!
See more about the event details at Hamptons.com
Check out the Ross school website
4/15/2008
Sk8Grl Welcomes Allysha Bergado to the team!




4/12/2008
WOODWARD NEWS. 2008 PlayStation Am Jam Tour Dates

4/10/2008
ESPN Decides to Continue Vert Competitions at This Year's X Games

Skateboarding has spoken, and vert stays!
ESPN has decided to continue its 13-year tradition of vert competitions at this year's X Games. Over the past month ESPN has engaged in many conversations with the X Games BMX and Skateboard vert athletes in an attempt to transition the Vert discipline into one featuring a skatepark course design. While many athletes were initially receptive to the idea, the majority of them have indicated to ESPN that they would prefer to compete on a halfpipe.
ESPN will also continue its plans to hold SuperPark as a new discipline for skateboarding and BMX at the X Games while working with the athletes to better define exactly how the SuperPark course will be designed.
Read more: http://expn.go.com/expn/story?id=3338823
4/08/2008
Gaby Ponce YouTube video at Woodward East
4/03/2008
ESPN decided to drop Vert at X Games 2008

On April 3, ESPN announced the biggest event shakeup since the inception of the X Games. As of this summer, vert, the oldest discipline in the Games, is out, and a new "SuperPark"-type discipline is in for the 14th year of competition.
"It's time. It's been time. ESPN's always a little slow on the uptake. It's no secret that the vert field has stayed the same for the last decade. It's no secret that there aren't any vert ramps for kids to ride outside Southern California. If you want a vert career, you have to move there," says X Games General Manager Chris Stiepock.
Vert's dead. Again. It's just that this time, it's the X Games that say so.
Read more: http://expn.go.com/expn/story?id=3327593
3/14/2008
LA Fashion Week: Get Lost With Easy - Writer By: Kanani Fong

I went to LA Fashion Week, and sat next to Kanani at the Suh-Tan Show. She has her own blog called: GET LOST WITH EASY - WRITER
She mentioned Sk8Grl and myself in her blog! She is a wonderful person who's son loves the rush of bombing hills!!!
2/14/2008
Girls Riders Organization GRO
gro’s mission is to inspire, educate and support girls in action sports.
Bringing together a team of girls from across the nation reaching out
increasing awareness and providing clinics for girls of all ages and
skill levels.
Girls Riders Organization
www.Sk8Grl.com
2/06/2008
The Girls United Skateboard Team G.U.S.T. 'ALL GIRLS SK8 DATE'

On February 14th, from 9 PM-12 midnight check out the ALL GIRLS SK8 DATE!! Located at the Charm City Skate Park in Baltimore. They'll be a skate contest, music, fun, and excitement. It's the best date ever!
For more info. goto:
G.U.S.T. Website
myspace.com/girl_skaters_unite
www.Sk8Grl.com
2/01/2008
Girls Learn To Ride

If you want to learn how to Skate, Surf, Snowboard, Motocross, BMX, Ski, Wakeboard, or Mt. Bike you have to check out this site!!
They have such a wealth of information about clinics, girls contests, what's going on in all girls action sports, interviews and so much more.
Girls Learn To Ride
www.Sk8Grl.com
1/19/2008
Lacy Baker at the Tampa Am
The Tampa Am went off this year. Lacey Baker competed against the guys and her first run was nearly perfect. She beat 83 guys out of 110, placing 29th. Congrats!!
RESULTS
SKATE PARK OF TAMPA
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| Lacey Baker Skater Profile at skateparkoftampa.com Sponsors: Billabong, Element skateboards, eS (flow), Utility Boardshop, Indy, Bones (flow) Hometown: Covina CA Stance: Goofy |
www.Sk8Grl.com
12/15/2007
2007 SPAUSA/WFSA Women's Skateboarding High Jump World Championships

Then just for fun she set a first time ever women's world ramp skateboarding record by doing 16 consecutive fakie Smith stalls.Everyone had a great time watching the contest, enjoing the excitement of seeing records being set, drinking Kronik Energy drinks and listening to the raw blast of Ben Farquar's Lenins Landlord punk band.
Thanks to Amee Jay for her great sportsmanship pioneering women's ramp world records. We hope to see more women's skateboarding world records set at next years event.
And many thanks to our sponsor Sk8Grl for providing prizes.
Thank You: Bob Staton - SPAUSA Women's World Records Sk8Fest Director
Video of High jump
http://www.youtube.com/watch?v=lSG-dEeFW-U
Video of Fakie Smith Stalls
http://www.youtube.com/watch?v=2-suZQ-yRKU&NR=1
www.Sk8Grl.com
11/29/2007
The Los Angeles Times, Business section 'Cover Page'

November 29, 2007 - Cool Girl Skateboards graced the cover of LA Times Business section with a business makeover. Also on the hard copy wan an action photo of Cool Girls and Sk8Grl team pro Holly Lyons.
It is a great article promoting girls' skateboarding and mentioned how Sk8Grl sold 3,000 units to 100 stores in the month of November, its first, without any advance marketing.
Los Angeles Times
www.Sk8Grl.com
11/12/2007
Vanessa Torres in Tony Hawk's 'Proving Ground' video game
Vanessa Torres Monday, November 12, 2007
Bad girl Vanessa Torres is featured on Tony Hawk’s latest skateboarding video, 'Proving Ground'.
Interview: The phone rings.
A young waif with the word “Outlaw” tattooed on her left forearm reaches to pick it up.
Just 21, she is known as the bad girl of skateboarding. The table-flipping, golf cart-stealing, cigarette-smoking, trash-talking, school-quitting, home-leaving, contest-winning kind of outlaw who can board-slide a knob-welded rail.
Skateboarding comes so naturally to Buena Park native Vanessa Torres
that after competing in just two amateur competitions, she turned pro at
age 14 – and won her first four contests. By age 15 she was so
successful, she quit school, moved out of the house and grew up fast.
Read more about Vanessa on the OC Register.com:
http://www.ocregister.com/ocregister/life/themorningread/article_1920908.php
Video: http://www.ocregister.com/video/index.php?bcpid=1127694947&bclid=1127690720&bctid=1299148253
www.Sk8Grl.com




